We are in the business of fashion & textiles. We are the UK voice and meeting place for suppliers of fashion & textiles providing: practical support, export advice, information exchange and a voice - to government - to retailers.
For many companies, especially younger designer companies, reaching and being picked up by Press and Media are essential stepping stones in the establishment of a brand identity and building sales. Some companies choose to use the services of a Press and PR agency and the UK fashion industry in particular has a huge number of agencies which deal with varying combinations of “Business to Business”, “Business to Trade” and “Business to Consumer” PR. They can be a good way of getting results, especially if there is a real story to tell to a lot of people quickly.
However, taking an agency on retainer early in the life of a company can be a huge drain on resources and there is no guarantee of success. Furthermore, while a Press and PR agency can be good at getting initial coverage, for the long term companies need to have a clear idea of what they want to get out of the contract, what information they will need to do to excite the press. Some designers find that after a period of initial enthusiasm, some initial coverage can dry up unless the company stays very focused on driving PR.
Similarly, there is little point in investing time and energy in Press and PR unless you have a strategy in place for selling the collection once the press has written about it and many journalists will only write about companies who are represented in their market.
With this in mind, a lot of companies opt to handle press in-house. This can work as long as you devote time and energy to it.
UKFT is happy to help members through this process as we have many years of helping companies to reach the right press. The following notes are intended to help you.
UKFT members range from directional designers to major manufacturers, so whether you are looking for fashion accessories, for menswear, womenswear or childrenswear, we can put you in touch with UK companies offering great products. This service is completely free of charge
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If you are an agent or distributor and are interesting in representing British brands, please download an agent form and we will take it form there: