ABOUT THE SEMINAR
If Korea is a potential new market for you, this seminar will give you a good overview about the Korean fashion market. Korea is the world’s 7th largest fashion market and APAC’s 3rd largest e-commerce market with 77% of all Koreans purchasing clothing items online in 2016 – making the market reachable from both the UK and within the country. Korea, a gateway to China and trend setter for the region, is a crucial part of any Asian strategy. Korea’s anglophile consumers are interested in premium and luxury British brands. Korea is Burberry’s second biggest market after China, with 77 points of sales, and a highly performing market for brands like Barbour and All Saints. Keen to keep ahead of competitors and abreast of the latest fashions, Korean distributors and retailers are looking to engage with British brands.
What will be covered
- Recent trends in the South Korean fashion market (menswear & womenswear)
- Comparison between selling to China, Japan, and Korea
- Market entry strategy (virtual entry into the market)
- Who are the high-end fashion, textiles and accessories wholesale retail buyers . How do they work, where do they buy?
- How are the big retailers structured? How does the relationship between the likes of Hyundai, Lotte and Shinesgae place their orders for imported collections?
- Where can I find a list of agents and distributors to import and sell my collection into Korea?
- Are there any good licensing partners in Korea? How do I reach them?
- Will UK products still qualify for the EU FTA access after Brexit or will the UK do a similar deal with the Korean government?
- What are the main standards for fashion, accessories, footwear and textiles into Korea. Are there any mandatory labelling requirements?
Stella Kim, Sean Blakeley, British Chamber of Commerce in Korea
After the seminar, there will be an opportunity for Q & A as well as network with other delegates. Wine and nibbles will be served.
Price: £35 for Members, and £70 for non-Members (Plus VAT)