Frugi, which means Fruits of the Earth in Latin, is recognisable by their playful characters with clever designs, such as extendable sleeves and adjustable waistbands, which makes the clothes long-lasting and practical.

Frugi uses 100% GOTS certified organic cotton for its clothes and all outerwear, swim and accessories are made from recycled plastic bottles.

Find out more at www.welovefrugi.com and follow on Instagram @welovefrugi