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British Intimate Apparel Brands: IHUOMA


IHUOMA is a new luxury lingerie and loungewear label that celebrates the beauty of the modern Black Woman. The aim is to enrich and empower women of colour to find their divine femininity, be bold about their sensuality and the possibilities that arise from living unapologetically!


The collections explore themes of self-love, with the ultimate desire to show women how incredible they are in their skin by complimenting and enhancing the inherent beauty of black women. Founded by mother and daughter duo Annabelle & A’isha Mu’azu, HUOMA, at its core, is a luxury brand aimed at Black Women, but is not exclusive to her. The collections are for all women, wanting to connect to their Divine Feminine.


Divine Feminine is the debut collection developed around the darker nude tone, using luxurious silks and bespoke Ankh embroidered French Tulle in the deep brown and gold tonal colours.

This brand is made in the UK.

Find out more at www.ihuoma.co and follow IHUOMA on Instagram: @by.ihuoma