British Intimate Apparel Brands: The underargument
06/04/2021
The underargument is a premium lingerie brand advocating the power of individuality by putting empowerment and women’s stories at its core.
From the affirmations tagged to each of their products to their anti-casting concept by which they only choose the faces of the brand through personal stories rather than looks or sizes (they only meet their models on shoot day), the underargument exists to remind us to embrace our individuality and that of others.
Find out more at www.theunderargument.com or follow on Instagram @theunderargument
