Brand identity is one of the most important components of every business, however it is particularly significant in the visual world of fashion and textiles. Creating a coherent and unique brand image is fundamental to its success in a competitive market. In an industry thriving on collaborations and cross – pollination of inspiration it is also crucial to protect the intellectual rights to both the businesses’ identity and the actual designs, however it can be extremely difficult to achieve.

During our two – hour seminar on brand identity and its protection our legal and branding experts will provide a general guide on designing and safeguarding unique personality of a fashion brand and its products.
The branding specialists will cover the topics regarding creating the brand visual identity and how to truly stand out in the crowd whilst staying true to your vision.

Keltie LLP is one of the UK’s leading firms of trademark and patent attorneys (with extensive industry experience) and will examine common misconceptions about IP protection and arm you with the up-to-date information you need to protect your product and your brand including a review of what to do with your Intellectual Property Post-Brexit. Grant funding is available to help with certain parts of the process and we will look at the sensitivities of protecting yourself in China as well.

Speakers:
Azhar Sadique and Amelia Skelding, Keltie LLP
More speakers to be announced

Drinks and snacks will be provided after the talk and you will have the opportunity to meet and network with speakers and fellow attendees.