Please join us on Wednesday 21 July at 10:30am when we will be joined by UKFT Rise Ambassador and CEO and founder of Nosakhari, Nosa, to discuss how to build a strong brand identity and remain creative during challenging times.

Born in Nigeria and based in London, England, having not formally studied fashion, Nosa is inspired by his surroundings. Like most of us, his stylistic development has been a learning curve – starting at an early age, at school. Wondering how the “cool kids” appeared to make the same standard-issue uniform look so different, Nosa sought to compete with the other kids at school but soon realised that each one had their own unique style. Nosa then started to incorporate accessories into his outfits, enabling him to bring his own personal style to the fore. This insight gradually developed into Nosakhari and his quest for originality and boldness became the label’s thematic philosophy. For Nosa, designing pieces that one could wear as a point of differentiation from the crowd – turning heads in admiration over prejudice and aiding self-expression – has always been the driving ambition. Nosakhari focuses on igniting individuality and self-expression, crafting luxury leather accessories that allow our customers to stand out, birthing admiration over prejudice.

If you feel like you are at a point with your business where you feel ‘stuck’ or you’ve got a creative block on how to navigate out of a routine that is no longer working for your business, this is the webinar for you!

In 2020, fashion and textile brands were put against their biggest test, surviving and thriving during a pandemic. Due to this, brands have had to become agile in order to survive; pivoting and adapting their business and being creative during the exceptionally challenging times. A strong brand identity has never been more important. With a rise in fashion and textile brands launching, standing out from the crowd and delving deep to understand who and what your brand stands for is paramount.

Topics to be covered:

• The importance of understanding who and what your business stands for
• How to communicate your brand identity to your customer and your employees.
• How to make sure your business is agile enough to remain creative through difficult times.
• Tips and tricks on making your business stand out from the rest.

UKFT Members can attend for free. UKFT Rise subscribers receive 75% discount. Please contact faye.williams@ukft.org for your code.