The UK-China Consumer week is an online programme of events designed for consumer brands. This event will not only support UK consumer brands of all sizes strategize their post-pandemic China market presence, but also provide them with live opportunities to engage with e-commerce platforms, trade partners and buyers.
The week‘s programme will feature consumer content, practical guides, digital tools interactive sessions and business-to-business meetings with Chinese buyers and partners as well as a UK Superbrand Day of livestreaming ecommerce dedicated to direct communication with Chinese consumers. Sessions will take place over five consecutive days allowing brands full access to the programme – should they wish- depending on their sector and sales channels. The experience could be all immersive – if a brand joined all five days of content, digital tool interactions and matchmaking, or very targeted – focusing on specific elements of the programme as needed.