Join UKFT as we hear from the organisers of Project/Market, Magic, The Tents, Coterie, Edit, Sole Commerce, Kid’s Show and the other UBM trade fairs in New York and Las Vegas for an informative presentation of their new virtual tradeshows with NuOrder. UBM are well established organisers of the main commercial market week shows in New York and Las Vegas and this season they have taken the decision to go virtual with NuOrder. This news is especially important as a number of larger US retailers have also teamed up with NuOrder this season.

We will hear from NuOrder about how the platform works and which retailers they are working with. We will also be hear from the UBM team about how they will be creating, curating and promoting the virtual show and building their communities to ensure that buyers can discover new brands at the virtual trade fair and work with their established brands. There will be a chance to ask questions.

UKFT believes this will be especially important for all UK brands looking to promote their products in the US, both those already in the market and those looking to enter it. In particular, the virtual platform will be attractive for companies concerned about the costs of showing in New York City. Virtual platforms also have the potential to attract a wider audience than physical shows so this may also be a good potential route for other international markets including Europe, Japan and the Far East.

There will be an opportunity to ask questions during the webinar.

A link to the virtual webinar will be sent to you before the event.