WHY UK BRANDS SHOULD LOOK TO CHINA

The coronavirus has led to a surge in online spending, accelerating the shift from physical stores by about half a decade. The future of ecommerce is in China, not the West. The market is much larger and more creative, with technology companies combining ecommerce and social media to become an online shopping environment for 850 million digital consumers. (Source: The Economist).

UKFT believes this offers interesting opportunities for fashion companies from the UK. Online via WeChat is an essential first step to enter this huge market. Gateway O, working in close co-operation with UKFT, makes it possible to sell directly to the Chinese consumer via its own UKFT multibrand platform.

Strong fashion brands looking for new markets need to consider alternative channels. China continues to play a leading role in the global fashion industry. The UKFT multibrand platform can be fashion brands’ gateway to China. WeChat, unparalleled to any other app with 1.2 billion monthly users, will serve as a host for the UKFT multibrand platform to promote brands from the UK and facilitate product sales.

Interested? Join the webinar organised by the UKFT on March 23 from 10.30 to 11.30 am.

We will give an insight into the Chinese digital world and our low-threshold solution to promote and sell your own brand without much risk via the UKFT multibrand platform on the largest social commerce platform in China.

Location: Webinar via Zoom (a notification to the zoom log in details will be sent to you via Eventbrite at 10am on the morning of the webinar).

Tickets: £20 (UKFT members receive free access. Please contact info@ukft.org for your code).