Trade shows are an important route to market for designers and brands aiming to establish a commercial presence internationally and gain new stockists. Industry focused exhibitions play central part in a multi-channel sales strategy, providing the opportunity to meet potential buyers, agents and press. At a time when the wholesale model is changing and becomes even more competitive, choosing the right trade show from amongst the hundreds on the international circuit is vital.
ShowTalk brings together the experience of the UKFT team in helping brands launch their international sales and make the most of their exhibition presence. Topics covered include:
• Details of the global exhibitions program
• How to apply for and get accepted into shows
• How to prepare and make the best of this opportunity and maximise your sales potential
• How to promote yourself to buyers
• Potential financial help for exhibiting internationally
Paul Alger, Director of International Business at UKFT
Laurian Davies, International Business Development UKFT
Alex Munden, Alex Munden Photography
More speakers to be announced
After the introduction, the UKFT team will each be available to discuss the shows in your market sector and talk you through the process.
Drinks and snacks will be provided after the talk and you will have the opportunity to meet and network with speakers and fellow attendees.