Commercial brand representation can be the most effective way to establish presence on the market. Due to their existing contact networks, working with an agent or distributor can be especially profitable when trying to break into new markets in foreign countries and reaching independent retailers.

Forming and nurturing those relationships is a crucial step in the development of every brand and it is essential to be made at the right time and with carefully laid foundations. Our seminar aims to provide a practical guide to a prosperous partnership with right representative.

Akane Nakamura from established agency The Alphabet – who boast an impressive client list including some of the best and most successful brands on the circuit – will provide insights on the following topics:

– How to make yourself ready to work with an agent
– What are agents looking for in a brand
– How to secure agent representation

The right legal information will help you to appoint and work successfully with distributors and agents, in order to maximise their performance and minimise your exposure.

Fashion law specialists Fox Williams LLP will explain how to best protect yourself, covering a variety of topics including:

– Why the agreement with your distributor or agent is all important and how to get it right
– Taking back the rights given to distributors and agents – why and how
– The do’s and don’ts if it all goes wrong

Speakers:

Akane Nakamura, The Alphabet, Director

Stephen Sidkin, Fox Williams LLP, Head of Commerce and Technology

Drinks and snacks will be provided after the seminar and you will have the opportunity to network with the speakers and fellow attendees.