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UKFT launches new Guide to Digital Wholesale


UKFT has produced a new guide to help fashion brands prepare to wholesale online, as well as offering advice on how to make the most of the opportunities offered by virtual tradeshows and selling digitally to overseas buyers. The UKFT Guide to Digital Wholesale is available exclusively to UKFT members and covers:

  • Getting ready: things to consider when preparing to wholesale online
  • Tips on making the most of your photography, copy and supporting material
  • Marketing including social media, communicating with buyers and sustaining a campaign throughout the duration of a digital wholesale event or season
  • Selling the collection including making appointments, setting up the showroom and order taking

The guide covers digital wholesale opportunities via three main categories: online sales platforms (such as Joor and NuOrder), digital exhibitions or events (for example Pitti Connect or Première Vision’s Digital Show), and online showrooms.

UKFT supports approximately 1,000 fashion and textile companies each year, helping them to export and develop their business overseas. We work or have worked with most of the UK brands and businesses in our industry, small or large, from Ally Capellino to Zandra Rhodes, and from Johnstons of Elgin to Paul Smith, Abraham Moon, Christopher Raeburn and Alex Monroe. UKFT helps companies build an export strategy covering various routes to market including selling direct-to-consumer, wholesale, and via agents and distributors.

For more information on UKFT membership and to download a membership form, visit www.ukft.org/membership. For enquiries, email info@ukft.org