Marques Almeida: Effortless, cool and raw style in Paris June 2022
UK brand Marques Almeida is showing its latest collection of high-end ready to wear that is cool, raw, relevant and effortless, in Paris from June 23-29 at Léon Temple, 147 rue du Temple, PARIS, 75003.
Appointments can be booked via Tu Bang on 07527998266 or via email@example.com
Marques ‘ Almeida was created in 2011 by Marta Marques and Paulo Almeida who, both trained in womenswear, subscribe to the Helmut Lang school of thought where “fashion is about attitude not hemlines.”
While their aesthetic evokes raw effortlessness, the pair’s technical sensibilities are revealed in the construction of each piece. The brand has pledged to make a meaningful difference in fashion by making conscious choices and being a motor for change in how and what it produces, as part of its social responsibility manifesto here.
Marta and Paulo took the natural course of combining talents while on the MA at Central Saint Martins – hitting the mark between impulse and consideration.
They launched MARQUES ‘ ALMEIDA in April 2011 and showed their first 2 seasons under Lulu Kennedy’s platform – Fashion East. In 2014 they were awarded NEWGEN sponsorship from the British Fashion Council/Topshop, showing for 5 seasons in London.
In May 2015 MARQUES ‘ ALMEIDA were awarded the LVMH Prize for Young Fashion Designers and a British Fashion Award for Best Emerging Designer.
Recently M’A showed in the official calendar of Paris Fashion Week and collaborated with brands like 7 for all mankind as well launching an M’A Kids line.
M’A was created responding to a growing market for day to day high-end ready to wear that’s cool, raw, relevant and effortless. It came from the understanding that there was a shift happening in the definition of high luxury, especially for a younger consumer and it immediately became a brand that, more than anything, revolves around its people and community.
Having put inclusivity and diversity at the heart of company’s priorities the past years, M’A is more and more able to fully expand on the collaboration with M’A GIRLS and BOYS and shatter the old stereotypes of high-fashion image and make a positive impact in fashion, empowering the younger generation to be themselves and feel represented in fashion.
The empowering and celebration of young Girls and Boys and supporting them remains Marta and Paulo ’s biggest goal along with the first steps towards a robust sustainability policy that saw their last AW20 collection rise to an approximate 80% produced out of sustainable natural fibres or recycled materials.
Follow @MARQUES_ALMEIDA on Instagram and visit www.marquesalmeida.com
Discover the full list of UK brands showing in Paris in June 2022 here.