Member Spotlight: ‘the good neighbour’ London menswear brand
John Bright is the founder of ‘the good neighbour’, which offers sustainably-sourced, well-made and fair priced menswear.
“I started the brand believing there was big gap in the market between mass produced fast-fashion and premium menswear brands. Where was the middle ground offering clothes that were made to last, but didn’t cost the Earth? I come from a menswear buying background, working for a number of large companies such as Debenhams and Asos, so I knew that I’d be able to develop a range that fitted into both the level of quality I wanted as well as the price.
“‘the good neighbour’ provides updated wardrobe staples with great fabrics, that are ethically and sustainably sourced. Conscious of trends and quality, our products are designed to be worn across seasons.
“Starting life in 2018 as ‘centre front menswear’ we appeared online and in ‘Pop-Up’ shops around London. We discovered that many neighbourhoods had more of a buzz than traditional high streets, so we become ‘the good neighbour’. Not only is this more fun, but we can collaborate with local artists and help small landlords fill empty spaces, even if it’s just for a few weeks. We have just re-opened our East Dulwich pop up, which had to close just before Christmas due to lockdown restrictions. Its great being back in the shop after so many months, plus we are able to show our new Spring range just as the season is starting to warm up and people can go out again.
“This season I’ve added some new colour versions of some of our favourite pieces, such as the Cord Field Jacket in pale grey and pink. Colour inspiration has come from early 80’s sun-bleached shades like pale green, pink, cornflower blue and pale grey. Our new t-shirts, shorts and sweatshirts in these colours will be launching at the end of April and we can’t wait for them to arrive from our factory in Portugal.
“This year we are really excited about getting back on track with our Pop-Up shops and exploring some new neighbourhoods both in London and hopefully some other parts of the UK.”
Follow the good neighbour on Instagram: @thegoodneighbourshop
‘the good neighbour’ is a UKFT member. Interested in becoming a UKFT member? Find out more about membership here.