Member Spotlight: OYUNA
19/10/2020
UKFT member OYUNA is a London-based ready-to-wear and lifestyle label which designs and sells luxury contemporary Mongolian cashmere to a worldwide market. The brand’s womenswear, unisex and homeware designs include cashmere coats, pullovers, throws, blankets, shawls, accessories and more.
A modern aesthetic fuelled by designer Oyuna Tserendorj’s love of contemporary art presents a confident image of femininity and individuality. The key ethos behind the brand is pure construction with the body and psyche of the contemporary, empowered, practical woman of the world. Minimalist architectural shapes and functional details combine with both bold, bright hues and muted essentials to envelop the body in intricately constructed comfort designed to last a lifetime.
“There are too many products in this world. We need to have few but precious objects in our lives. Like a cashmere coat that took six months to construct, that is going to last for years. Our designs are timeless without being classic. OYUNA dresses our woman from a meeting room to a gallery opening, all in equal parts comfort and confidence.” – Oyuna Tserendorj
OYUNA embodies the deep connection between the designer, her country of origin and her commitment to sharing the values and cashmere of Mongolia with the world.
OYUNA opens its first-ever store
OYUNA, the London based ready-to-wear and lifestyle label, emerges from the lockdown stronger and opens the doors to its first own store in London.
The store joins OYUNA’s exclusive international stockists, including Andreas Murkudis in Berlin, Lane Crawford in Hong Kong and Sixieme Ginza in Tokyo, to offer the latest in the brand’s womenswear, unisex and homeware designs, as well as a select curation of furnishings and, books and magazines that highlight the OYUNA ethos.
Having to quickly adapt to a weakened wholesale market and an unpredictable economy, Creative Director Oyuna Tserendorj took the time to reflect on her independent, 17 year old brand and decided to connect more with local clientele.
Follow OYUNA on Instagram: @oyunalondon and #oyunalondon
OYUNA is a UKFT member. Interested in becoming a UKFT member? Find out more about membership here.