Paris Fashion Week: A Key Platform for UK Brands
Spread across venues throughout the city, Paris Fashion Week spans from catwalks to showrooms and tradeshows. The semi-annual event offers a unique opportunity for UK designers and brands to show their newest collection and meet with buyers.
Connecting with the industry in the post-pandemic world is key to understanding how the fashion sector has evolved. Fashion weeks are also a reminder of how touching and feeling a collection can affect the success of a brand and its relationship with customers. Simply seeing a show in person can offer a very different experience to the one we had to get used to these past two years.
Hear more about what this Fashion Week means to UK designers showcasing their collection in Paris.
Shoes and sandals brand Caplait Shoes (@caplaitshoes)
Usman Manzoor, founder of Çaplait Shoes, explained that Paris Fashion Week is an opportunity to observe how the industry has evolved over these past few years:
“We’re excited to be back at Paris Fashion Week to get our brand back on track, and to see and learn how the fashion industry as a whole is reacting and adapting to new trends in the post-pandemic world.”
Women’s designer clothing brand Delavali (@delavaliofficial)
Adapting to new ways of showcasing collections and getting used to meeting buyers in-person again is still at the centre of the Fashion Week. Jana Haveman and Laura Castro, co-founders of De La Vali, said:
“We’re so happy to be showing back at PFW! It’s so important that everyone can see and feel our product in person as well as seeing everyone in real life again.”
Women’s and unisex hat brand Misa Harada (@misaharadamillinery)
The Misa Harada team also agreed:
“We are thrilled to be back in Paris as we believe this is the market place for international buyers and our physical presence will really enhance and reopen our communication to the existing and new market.”
Women’s designer jeans and ready-to-wear brand Donna Ida (@donnaida)
As Paris is a fashion-forward city, it is the perfect place to showcase collections and to meet with buyers who have a deep understanding of the industry, as Donna Ida Thornton explained:
“We’re delighted to be returning to Paris Fashion Week with our core collection of classic denim styles plus an edit of fashion forward, directional jeans and jumpsuits. Paris is such an iconic place and it is wonderful to bring our London designed ranges to this vibrant, stylish city to meet the most discerning buyers in the world.”