80% of the environmental impact of a product is determined at the design stage.
(European Commission 2022)
The manufacture of textiles and apparel generates substantial material and process waste. Urgent attention is required to reduce environmental impact and a creative reimagining is essential in the design, production and use lifecycle of a product.
The UK is celebrated for its creativity and design-led thinking, with a rich offering that enables buyers to hit their sustainability targets. Extending textile life cycles with groundbreaking material technologies that allow garments to grow up to 7 sizes can reduce carbon and water footprints by 20–30% alone. Designing in adaptability, repair and carbon positive textile care appeals to consumer and investor needs.