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UKFT Rise – Get To Know Asmuss


Meet Clare (39) and Fiona (46) Warburton, sister-duo and founders of Asmuss – the stylish and sustainable womenswear brand for your everyday adventures.

Asmuss UKFT Rise Asmuss UKFT Rise

The sisters, who are originally from New Zealand (where Fiona currently lives), launched Asmuss in 2018, drawing on on a shared family passion for arts, travel and nature.

Founded in an early love of the outdoors and an urge to explore, the seeds of Asmuss were sown over many family holidays, from early expeditions around the sisters’ native New Zealand, to recent travels through South and Central America on a four-month adventure.

Asmuss UKFT Rise

Spanning continents and years, their trips highlighted a need for versatile, sustainable solutions that could travel easily and work hard, without compromising on style.

Asmuss was created to meet that need – giving modern women a wardrobe that can multi-task as much as they do.

Asmuss is committed to creating clothing that is effortless, easy and ethical, blending transparent fashion with technically intelligent, renewable fabrics and seasonless silhouettes, for timeless styles to suit every lifestyle, without harm to the environment.

Read Clare and Fiona’s feature with UKFT Rise below:

Asmuss UKFT Rise