Meet Rebecca Rodden, founder of Eluroom, the brand for the style conscious who radiate joy through expression, mood and mindset.

In order to sustain our planet, Eluroom is committed to sourcing and producing as responsibly as possible. The brand focuses on quality over quantity and officially launched with a collection of dresses, with the aim of becoming wardrobe favourites to wear time and time again.

Eluroom fabrics are sustainably sourced, eco-friendly polyester and viscose, predominately from Italy where there are stringent guidelines in place for not only the manufacture, but also for the dying and printing processes.

Rebecca chose to work with local manufacturers and suppliers, from pattern making and trims to production to reduce the company’s carbon footprint and support the local economy.