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UKFT Rise – Founder feature with Good House London


Meet Lauren Good (28), founder of Good House London, the ethical fashion and accessories brand that practices slow fashion.

Launched in June 2020, Good House London’s products are handmade in London with organic and sustainable materials. 

Read Lauren’s feature with UKFT Rise below:

My background is in… Fashion Design

I decided to start my business because… I was put on furlough from my job as a designer. I started making Hair accessories from leftover fabrics from my University Grad Collection with my new found free time &  was selling them on ETSY.

Something that really helped in getting my business off the ground is… Timing – The fact that people were spending more time on their phones & shopping online, I believe really helped GHL in its early days. Facebook ads & ETSY were working really well together back in 2020 too which helped to build a following and gain sales.

An area of business I’d like to gain more knowledge of is… Marketing! This is definitely an area I am constantly trying to gain more knowledge of as I have no previous skills or experience in this crucial field.

Three important qualities for an entrepreneur are… Perseverance, passion for learning and integrity!

A UKFT Rise subscriber I find inspiring would be… WildPeach! She is so motivated in what she does and is always looking forward to how she can run a more efficient and culturally / sustainably modern brand!

Something happening in the industry that’s inspiring me right now is… The support for small / local brands & the communities that are built around them!

A change I’d like to see in the industry would be… I’d love to see more transparency in the manufacturing process – people still don’t understand that process that goes behind producing a garment.