Meet Susanne Jones (38), founder of Ponchlin – the stylish, simple and contemporary accessory brand to enable mothers and children to have a practical garment to carry on with life’s everyday adventures.

The idea behind Ponchlin started shortly after the birth of Susanne’s first daughter Ava. Whether it was taking Ava to their friends’ weddings or burping her before work, Susanne’s husband was driven mad by muslins that slipped off his shoulder and so, the idea of the Ponchlin was born.

“With weddings and a bit of fun in mind, we first started with a dinner suit print but our next two girls Alexandra and Scarlett meant we were a little distracted and with three girls under the age of 5 there wasn’t a lot of spare time! 7 exhilarating (and exhausting) years later as a mum, I launched Ponchlin,” comments Susanne.

Read Susanne’s feature with UKFT Rise below: