UKFT Member Spotlight: Gosha London launches new website
UKFT member Gosha London has launched a website, offering insight into the luxury womenswear manufacturer which works with a broad range of influential designers and brands.
Mustafa Fuat, previously a professional football player, founded Gosha London Ltd in 1996 with the vision of creating luxury and high-end womenswear. Prior to establishing the business, he had worked with and been inspired by a woman named Gosha, and after her death and the establishment of the business, he thought it was fitting that the business was named after her. It began with a few machinists and initially worked with mid-range brands. At the outset, they didn’t advertise or have a website, confident that their quality would shine through. This strategy paid off: the majority of work has been gained through recommendation, a testament to the quality of the studio’s work.
The Gosha studio focuses on luxury and high-end womenswear. Provided with patterns and trims to make the sample, Gosha aims to inject the life and soul into the garment. In recent years, garments produced by Gosha London have been worn royalty as well as the stars of film and fashion, with Cate Blanchett, Rita Ora, Jennifer Lopez and Kate Middleton among the names on their prestigious client list.
Gosha London says: “We are based in North London in a large bright and airy studio decorated with plants and buzzing with quality design production noise. It is a close team of between 9 and 15 and each individual has been selected for their positive attitude, along with their care and scrupulous attention to detail to achieve perfection on all that Gosha produces. Our production team have a vast amount of skill and production knowledge helping leading fashion designers progress beyond the concept stage.
“Today Gosha works closely with designers to ensure every garment is the best it can be. Each designer sends comments before production starts, but they often entrust the studio with a large degree of freedom. Quality is imperative, and a ‘that will do’ attitude is never acceptable. Punctuality is of upmost importance too, in over the 23 years of manufacturing, they have never been late in delivering a final product.
“When a client sends in a pattern to make a sample, the garment is studied, visualising the patterns to how the garment will eventually take shape. This initial planning and visualisation is essential to ensuring the finished product is of exceptional quality. The relationship with clients is open and reciprocal but the studio takes control over the finished product, always pursuing beauty and wanting each garment to be perfect.
“The studio atmosphere is a key part of the best practice and support for the quality produced. Bringing manufacturers into the 21st century is the aim and creating an inspirational environment and a stimulating and pleasurable place to work: Gosha is not a factory; it is a vibrant production studio. Staff are empowered and they all feel personally involved in the success of the business. In 2019, the Princess Royal visited the studio and a gown was made for her. It was imperative that every member of staff put a stitch into the final gown. Involving and empowering staff in this way all contributes to the quality of our finish – it’s the Gosha way.”
Gosha London is a UKFT member. Interested in UKFT membership?