UK labels to watch at Paris Fashion Week
27/02/2019
UKFT Paris Fashion week map FEB2019
27th February – 5th March
Première Classe | Tranoï | WOMAN Paris | Vendôme Luxury | Showrooms
The Brits in Paris map is put together by the UK Fashion & Textile Association (UKFT) to help buyers and press find British designers across Paris Women’s Fashion Week.
This year over 250 British designers of RTW, accessories, jewellery, eveningwear and footwear are showing at the main international trade shows: Première Classe, Tranoï, WOMAN Paris and Vendôme Luxury.
They are joined by many more showing in other Paris locations or at multi-brand showrooms including The Alphabet, Awaykin, AQ Market, THE BRIDGE CO, D/Ark, Four Marketing, The Jewellery Showroom, LONDONshowROOMS, Polly King, Rainbowwave, Schröroom, Tomorrow Ltd, Touba, Valery Demure and many more. This is the largest group of British designers to show in one city at the same time and makes the UK the third largest national group after France and Italy.
The map is available above and can be collected from the UKFT Brits in Paris Information Stand at Tranoï Carrousel du Louvre. Follow us @ukftorg and #britsinparis
The UK group of TAP-supported brands in Paris is co-ordinated by UKFT and supported by the Department for International Trade (DIT).
- A’losh London at Tuileries Showroom
A’losh London creates clothes that evoke positivity and confidence in the wearer. Ethical fashion that is made in the UK. Each design has been given a positive and empowering name for the wearer to feed on; after all, you are what you wear.
With a highly creative mind, the designs have been birthed focusing on clean geometric lines and colour blocking.
The designs are effortless, glamorous, elegant yet playful and vivaciously stylish.
- AmirunKhanom at AQ Market
AmirunKhanom is a new fashion label inspired by the idea that every woman is beautiful.
It is a classic label with pieces that can be worn across multiple seasons and which are designed by the founder and manufactured in London.
- Apples and Figs at The Jewellery Showroom
London-based designers Miné Arsay & Ezgi Turksoy, both graduates of Central Saint Martins College of Art & Design, combined their personal aesthetics and their passion for story telling to reinvent the idea of fine-jewellery.
Each piece is designed for the feminine and confident woman from the sisters’ childhood memories; muses of style and elegance. The brand carries a sophisticated attitude, yet effortless, creating alchemy between modern opulence and the nostalgic.
- By Varga by AQ Market
ByVarga designs are characterised by sassy femininity with an edgy twist that is elegant, cool and contemporary at the same time. The brand works exclusively with natural, fine quality materials such as silk, wool and leather, creating timeless pieces that can be used in a versatile way and provide a comfortable, luxurious feel as a result of the precise and sharp tailoring applied throughout the entire process of manufacturing.
- Delada at D/Ark
Delada’s AW19 Menswear and Unisex collection “Underground” continues to be inspired by Lada Komarova’s Soviet and Russian upbringing, and draws on the bittersweet memories of living in a glorious and inspiring time with its dark and repressive side. Reflecting on Komarova’s very personal recollection of bygone Soviet society, focusing on positive experiences and the feeling that one was part of something bigger than just oneself.
Alongside reimagined classics, Komarova proposes suits combining and sport and formal wear, knitted asymmetrical jumpers with seams running across diagonally, structural outerwear pieces featuring bonded technical and laminated fabrics. Presented in mature greens, navy, beige, as well as other carefully selected earthy natural patterns, the collection invites the viewer to escape to the “Dacha of the Mind” – a poetic take on the traditional Russian cottage filled with memories of bygone Soviet times.
- Eleni Malami at Première Classe
Eleni is a Brighton based print designer and illustrator, specialised in free-hand designs using water-based pencils and inks on silk scarves. The range has been extended to include home accessories and silk kimonos.
Printed and hand finished in England, Eleni’s creations aim to celebrate the organic medium of hand-crafted techniques whilst maintaining the standards of a high end premium product.
- ELV Denim at AwayKin
E.L.V. is an acronym for East London Vintage; whereas ‘East London’ stands for creativity, and ‘Vintage’ evokes sustainable responsibility.
E.L.V. Denim take stocks of old discarded denim and transforms them into modern, sophisticated and even ‘made to measure’ jeans. The brand loves denim, but not only that it is passionate about the idea of reusing this functional fabric and reworking it into new styles.
The company designs and manufactures its entire collection in East London, minimising our waste, water and energy footprints. Each jean is made up of two halves of vintage jeans, and is therefore entirely unique in its colour and fit. There will never be another pair of jeans like your E.L.V. Denim jeans.
- Eshvi at The Jewellery Showroom
Eshvi is a London-based jewellery brand established on the desire to create high quality tatement jewellery with a distinct style. These striking geometry shapes can be worn casually, leaving an evect of hidden luxury. The Eshvi woman is confident to express and experiment with her own style.
- Farzaneh H Christensen
FHC believes that fashion should represent and promote positive fashion. Therefore, sustainability and ethics are controversial speeches at the base of the brand. FHC designs and manufactures everything in London. All the textiles used are premium quality fabrics sourced throughout Europe,
- For Art’s Sake at Tranoi
Founded in 2016 and now available in 500 premium stockists worldwide, For Art’s Sake is a London-based design brand that makes sunglasses for bold women with bright futures. From exquisite craftsmanship to luxurious velvet packaging and speedy shipping, the company considers every last detail leaving you to focus on the bigger picture.
- Frame Chain at FourMarketing
The London-based label draws inspiration from diverse sources —vintage jewellery, optical, everyday accessories, and a bit of 90s streetwear – to create distinctive glasses chains.
Function, fun, fashion (and food) are the girls’ favourite F words. Each chain comes with both black and clear loops to match different frame colours and sizes.
Each statement piece transforms your eyewear, with embellishments including Swarovski crystals and freshwater pearls, perfectly placed to act like earrings.
And the best part? When you don’t need your frames, clip off the loops and wear the chain as a striking piece of jewellery.
- Frances Wadworth Jones at The Alphabet Showroom
Frances Wadsworth Jones set up her eponymous jewellery label in 2008 after graduating from the Royal College of Art in London, and has since made a name for herself with her playfully conceptual and quietly provocative style. Her distinct approach blurs the boundaries between Design, Fashion, Craft and Luxury to create pieces that defy both trend and expectations.
From her Central London design studio, Frances works with a small team of master craftsmen to create her unpredictable, yet unmistakable collections in the sincere belief that luxury can be approachable and that fine jewellery need not play it safe to be timeless.
- Gayeon Lee at Dear Progress Showroom
Gayeon Lee is a contemporary womenswear label that brings forth a sophisticated simplicity for confident women. Her passion for fine art and deep understanding of textile design gives rise to the artisanal elements incorporated in her work, enhancing the delicate finish to her sophisticated pieces. Conceptually driven, her collections always reveal new possibilities in texture, shape, and proportion.
- Gizelle Renee at Indigofera x Known Agency
Multi award-winning glovers, which are designed to make the wearer feel instantly empowered, inspired, energised and understood.
The three key principles for the brand’s design process are: creativity, craftmanship and character. Therefore, every glove is hand make is to inspire your imagination and blow your mind.
Choosing a pair of Gizelle Renee gloves means so much more than buying a functional item. It’s about buying something that will dress the hands to create the life you want to live.
- HADES at Awaykin
HADES is a British knitwear brand, founded in 2015. The principal concept behind our design is classic knitwear that you can keep and wear for a lifetime.
HADES knitwear is handcrafted in Hawick, Scotland and made from pure lambswool. It is sold at select boutiques in Europe, America and Japan.
- Hanger Inc at The Bridge
Sustainable. Renewable. Seasonless. Hanger Inc is design and made in London and rooted in Japan. Claire Yurika Davis graduated in 2012 and founded Hanger in 2013. Hanger enables Claire to make good clothes for good people.
- Harvy Santos at Première Classe Tuileries
Harvy Santos is a London-based milliner who creates hats and couture headpieces that fuse traditional techniques with new materials, and timeless elegance. He has won multiple awards and his hats feature regularly in the Royal Ascot style guide, and have been worn by pop divas including Hebe Tien and Lady Gaga.
- Hilary Grant at Première Classe Tuileries
HILARY GRANT is a knitwear studio + design partnership by Hilary Grant + Robert Harvey, founded in 2011.
Based on the remote archipelago of Orkney, HILARY GRANT design knitwear + home accessories, which are sold in department stores and independent design stores in the UK, Europe, Japan, Hong Kong and the US.
We work with a family-run knitwear manufacturer in the Scottish Borders to produce all of their collections from Premium Geelong lambswool. The Geelong fibres are grown in a mulesing-free environment before being spun and dyed on the East Coast of Scotland.
- House of Holland at Polly King Showroom
Henry designs with a London girl aesthetic in mind and is continually inspired by the variety of attitudes, cultures and mind-sets that exist throughout the UK capital. The House of Holland girl is cool, confident and savvy and wears labels without letting them wear her.
- Icastica Studio at AQ Market
Icastica Studio creates exclusive handmade leather bags and home décor combining Italian craftsmanship with unique artistic flair. Icastica Studio follows a constantly evolving creative process, generating a collaborative and open design environment that affords each party freedom to experiment.
- Illicia at SixLondon
Illicia is a luxury brand launched in 2017 with a belief that women can distinguish themselves not only through the way they dress but also through the most important accessory every woman carries – handbags. The brand’s design philosophy is practical with a touch of personal choice, with emphasis on quality and craftsmanship.
- IN.NO at The Alphabet Showroom
Based in London, in.no is a playful expression of your inner, more audacious self. Collections are effortless, experimental and feminine, often featuring delicate hand-sewn embellishments and colourful textures. IN.NO designs in Editions, designing capsules you want to wear anytime, anyplace. Each edition is a keepsake defined by numbered trims.
Sourcing quality yarns and fabrics from mills in Italy, IN.NO’s manufacturing partners are based in London and Portugal, and goods are hand finished in a boutique knitwear factory in Shanghai.
The range includes statement knitwear, as well as jersey and woven pieces with the same bold and experimental approach.
- J.Won at Woman
J.won is a young and exciting knitwear brand based in London. Her brand aims to combine varying design principles to bring unique and exciting identity for its customers. The concept is to empower women but remain sophisticated, practical yet chic, unique but with a wide appeal. Combining these attributes bring the feeling of exclusivity and power to women who can wear it according to their own fashion preferences.
- Jens Laugesen at Plan 8 Showrooms
London-based Danish fashion designer Jens Laugesen relaunched his label last year after a ten-year hiatus. A recipient of the BFC’s New Gen award and wide critical acclaim, his eponymous brand became known for its conceptual thinking and personal “utilitarian” approach to the architecture of clothing. The latest collection aims to make conceptual design ideas desirable and wearable for a modern woman, no matter the age or origin.
- Ki:ts at Woman
Takaharu Osako launched (ki:ts) in 2009 with a small selection of handcrafted goods in London. Taking its name from the dictionary pronunciation of the great English Romantic poet “John Keats” and Osako’s desire to kit out the modern people.
- Ka Wa Key at The Alphabet Showroom
KA WA KEY reimagines traditional textile crafts and reworks everyday streetwear like denim jackets, knitwear and hoodies with an unusual balance of simplicity and soft masculinity.
- Karl Donoghue at Tranoi
Karl Donoghue is a luxury womenswear and accessory label. A brand conceived in London, the city continues to provide a culturally influential aspect to each Karl Donoghue collection whilst travelling the world remains a source of inspiration.
The brand’s desire to create a new sensitivity and awareness towards luxury shearling, leather, and fur pieces, fuses of both modern ideas and traditional processes to present vibrancy an energy through contemporary outerwear and accessories.
- Katie Ann McGuigan at The Bridge
Katie Ann McGuigan is a womenswear brand from London. The label offers high-end ready-to-wear working on the frontier of print design along side modern and graphic silhouettes.
- L.F. Markey at Woman
L.F.Markey is a collection of modern, feminine women’s clothing, inspired by workwear and utility. We are known for our use of bold and bright fabrics as well as our core selection of denim pieces.
Namesake and ex-Burberry designer, Louise Markey graduated from the Masters course at Central Saint Martins. Prompted by her passion for traditional bleus de travail and artist’s smocks, L.F.Markey was born.
L.F.Markey is renowned for its contemporary variations of workwear staple pieces, including signature boilersuits, chore coats, dungarees, work pants, and jeans.
- Le Kilt at Touba
Le Kilt is a fashion brand that creates traditional classic pieces inspired by founder, Samantha McCoach’s Scottish heritage. Using small-scale manufacturers from across the UK, Le Kilt aims to act as a proponent of sustainability and to introduce traditional craftsmanship to a modern audience.
- Lou Dungate at Woman
Lou Dungate is an eponymous label, based in London. Focusing on sustainable production and luxury natural fibres, the core collection comprises of cashmere scarves and accessories. A self-taught knitter, Lou created knitwear professionally, by hand, for seven years and founded an award-winning wool shop before launching the label. Dedicated to promoting a slow and ethical lifestyle, Lou eschews the traditional fashion model in favour of creating timeless pieces of the finest craftsmanship, for a life well lived.
- Louise Coleman at AQ Market
Louise Coleman is a London-based designer renowned for her intricate hand illustrated prints and signature kimonos.
Influenced by wildlife, fairytales and folklore, Louise uses a combination of meticulously hand rendered illustrations and paintings to create print designs that are opulent and feminine with a magical, surreal twist.
The collection champions exceptional printed statement pieces classic shapes with Japanese inspired details. Louise focuses on creating beautiful, timeless pieces that transcend short-term trends and instead can be treasured season after season. All of Louise’s products are printed, produced and finished in England.
- Malene Oddershede Bach
Rich, floral motifs and modern takes on timeless silhouettes are second nature to Danish-born Malene Oddershede Bach. Now based in London, Malene draws inspiration from both the natural world she grew up with as well as the bustle of London. Juxtaposing overtly feminine features with harder, more tomboyish details, her collections harmoniously marry two conflicting worlds. The result is timeless contemporary feminine clothing.
Developed a stone’s throw away from the banks of Lake Como, Italy, our signature floral fabrics are designed by us each season and developed with a family-run mill who specialise in creating the finest jacquard weave fabrics. These highly textured yet hardy and easy to care for fabrics mean our garments are luxurious, light and wearable. Quality is paramount. Each garment is designed, developed, cut and made in London.
- Marche Marche at Touba
Marché Marché is an ever evolving marketplace and curated online platform for anything and everything in fashion and lifestyle, with a fundamental principle: to offer thoughtful merchandise.
Inspired to conceive products that people actually desire.
- MarieYat at SCHRÖROOM
Marieyat is an underwear and loungewear label for women seeking to co-create (un) compromised style. The Marieyat woman is both her mind and her body. The label focuses on seamless knitwear made from natural materials such as cotton and silk.
- Marlow London at AQ Market
Marlow is a British accessories brand prompting better and more meaningful conversations through unique laser-cut leather goods and digitally-printed scarves. Founded in 2016 by Central Saint Martins graduate Chloe Marlow.
Based in London, Marlow creates for the expressive, creative and one of a kind. All Marlow’s leather goods are handmade from Italian vegetable tanned leather, the text is intricately cut-out by laser and each bag has a unique cut-out barcode which can be registered online.
- Maxine Shoes at Première Classe Tuileries
MAXINE Shoes was founded by an adventurous and fun lady Maxine Wille. Maxine grew up in Frankfurt, moved to London to study fashion design and then worked for Marc Jacobs in New York.
Year 2017. London, United Kingdom – Maxine launched her shoe brand MAXINE. Our aesthetics celebrate strong and independent women, their accomplishments and achievements. Their busy days and fun nights, countless cups of coffee (or tea, we don’t play favourites) and cake runs. At MAXINE we support the motto that style is a meaningful form of self-expression. That’s when the ideas for shoes, which talk for themselves, was born!
- Metier By Tomfoolery at Première Classe Tuileries
Métier by Tomfoolery is a range of demi-fine; affordable, delicate, 9ct gold jewellery designed to be self-styled and interchangeable for every day.
- Miló Maria at SCHRÖROOM
London-based independent contemporary ready-to-wear women’s wear label. Stating a new form of modernity, Miló Maria produces everyday luxury pieces for a minimalist wardrobe.
Precise graphic shapes focus on effortless styling at the centre of the Miló Maria aesthetic.
Focus on traditional menswear tailoring techqniques, attention to detail and creating confident apparel that could be worn everyday – sophisticated yet practical – this is at the core of the Miló Maria brand values.
- Myriam SOS Jewellery at Première Classe Tuileries
The brand provides versatile jewellery that stands out from the crowd – multi-functional, elegant pieces for the on-the-go women of today. Like Chanel’s “little black dress”, MyriamSOS has a contemporary yet timeless feel and has been awarded Positive Luxury’s Butterfly Mar, which represents brands that strive to create a positive impact in society and have demonstrated their commitment to environmental sustainability.
- Oubinov at AQ Market
Oubinov is a new, London-based brand headed by recent Middlesex University Fashion Design graduate Sabrina Oubinov.
As a designer, Sabrina’s style focuses on exploring contrasting silhouettes, playing with volume and shape, and teaming together dissimilar fabrics and textures to create pieces that are above all, wearable, practical and comfortable. Often inspired by architecture and other rigidly structured forms, the brand vision is to dress resolute, strong-willed women who demand clothing that shows allegiance to their femininity yet is not restrained by traditional shapes and forms.
The brand strives to offer luxurious garments that stand out, pay attention to detail and make no compromises on quality. The fabrics used to for every collection are sourced from all around the world and the company proudly owns a manufacturing facility in Bulgaria.
- Oysby at Tuileries Showroom
OYSBY shoes for the fun, fearless, female. Designed in London and worn worldwide. Discover the World of Oysby. Own Your Style, Be Yourself!
OYSBY is an ultra-contemporary footwear brand that embraces individuality, creating collections that are fashion forward, eye-catching, and fresh. Drawing on inspiration from simple everyday encounters, Dolapo has the unique talent of turning the mundane into imaginative footwear designs, thereby recreating classic silhouettes.
- Paula Knorr at D/Ark
Originally hailing from Frankfurt Paula lives and works in London. A graduate of MA RCA Paula Knorr shortly won the ITS Fashion Award in July 2015 in Trieste Italy.
Her goal is to create a fitting identity for a woman who feels balanced in her strength and vulnerability.
- Poster Girl at Awaykin
The two Poster Girls – Francesca Capper and Natasha Somerville – met while studying womenswear design at renowned Central Saint Martin’s in their hometown of London. Adding extensive backgrounds in tailoring and leather craftsmanship into the mix, the two naturally combined forces to form a label that manifests exceptional quality with dynamic design.
- Print Theorem at AQ Market
Print Theorem was conceived with a belief that women should wear printed scarves that are immaculately constructed and intellectually stimulating.
Through sharing our seasonal concept stories, we want women to learn about the themes sewn together to create narratives that distill the times that we live in. We want women to appreciate all of the research and experimentation that goes into creating avant-garde print.
- Renata Brenha at Touba
Renata Brenha’s AW19 collection (pictured above, photography courtesy of Daniele Fummo) is an exploration of resistance, life and spirituality – a collage of research and personal history. The Brazilian designer based in East London with strong curiosity in cultural anthropology, digs deep into the lived experiences of indigenous people and significant sociocultural movements.
The creations are heavily worked by the human and hand and all textiles are developed in house, through artisanal techniques and carefully chosen materials that would otherwise be considered as waste.
- Richard Malone at The Alphabet Showroom
Malone’s unique style takes great inspiration from sculpture. Nearly all of his research is conducted primarily by engaging in his surroundings, taking much of his inspiration from Ireland’s rebellious working class teens. In a knowingly tawdry colour palette of supermarket blue, green and yellow – the brazen colours he is endlessly enamoured by – Malone frequently explores what he deigns as ‘weird contrasts’. He is an advocate for sustainable fashion and strongly against the mass production involved in the fashion industry.
- Richards Radcliffe at Showroom Seven
Richards Radcliffe is a luxury boutique brand of contemporary women’s clothing and accessories. Playing on the juxtaposition of hard and soft, feminine and masculine. Exquisite hand beadings and vintage inspired embroideries sit against lux leathers and sharp tailoring. The brand uses the most superior, byproduct skins and the finest noble fibre woven’s. Richards Radcliffe pride ourselves in creating exquisitely cut and beautifully detailed ultimate must-haves to live your life in.
- Ryan Lo at The Alphabet Showroom
Hong Kong born Ryan LO graduated from the London College of Fashion in 2011. His SS13 collection was showcased as past of Fashion East, where he showed for three consecutive seasons before being awarded the NEWGEN for AW14.
Now an established fixture in the London fashion scene, LO collaborated with established figures within the industry including: Stephen Jones, Sam McKnight and Marian Newman as well as the best creative talents of his generation including stylist Victoria Young and fashion blogger Susie Lau.
- S. Joon at A Showroom
S. Joon make impeccable luxury leather goods with a focus on detail, quality and Italian craftsmanship. Subtle silhouettes and contemporary minimalism underpin our philosophy to buy well and buy less.
Joon is a Persian term of endearment that is used at the end of someone’s name to mean ‘dear’. The initial S. is taken from the Persian name Sahar which means early morning or dawn.
S.Joon was founded in 2017 by Sahar Asvandi.
- Scotria at Sinister Sisters Showroom
Scotria is a London-based contemporary accessories brand focusing on modular design and re-interpretation of international craftsmanship. Classic bag shapes come with interchangeable, colourful spiral cords threaded through the leather, which invite us t customise each collection piece.
- Shrimps at Awaykin
Shrimps is a fashion label from the young London-based designer, Hannah Weiland, launched in 2013.
With a background in History of Art and a diploma in Surface Textile Design from the London College of Fashion, Weiland takes her inspiration from the witticisms of modern art and a playful engagement with pattern and texture.
Shrimps grew from faux fur outerwear and brought the material to the luxury sphere, leading the conversation on cruelty free fashion.
The brand now has a full RTW offering and is renowned for its accessories.
- Skiim at RainbowWave
SKIIM is a fusion of Parisienne chic and London cool, specialising in leather and suede pret-a-porter that is a complimentary essential in a modern woman’s wardrobe. It aims to make her look and feel beautiful, creating pieces that are thoughtfully designed and timeless, evolving and changing with her.
Collections are style rather than trend-led, and inspired by the attitude of iconic French cinema and actresses from the 60’s and 70’s with more than a nod to the irreverence and sex appeal of the two era’s.
SKIIM works towards supply chain transparency, fair trade and garment longevity. We value freedom, humility, depth and personality.
- Steventai at The Alphabet Showroom
A self professed bookworm, Vancouver-born Steven Tai’s unique blend of intellect and irony presents a refreshingly new take on the woman who stands confidently apart from the mainstream. With a BA in Fashion Design from London’s Central Saint Martins, Steven worked at design houses including Viktor & Rolf, Stella McCartney before debuting his own label in 2012. His quirky collection of innovative textiles caught the eye of Yohji Yamamoto, who awarded him the inaugural Chloé award at the 2012 Hyères Festival. Steven Tai is now showing his collections on schedule during London Fashion Week.
- Story MFG at Awaykin
STORY mfg. was born out of a desire for a more authentic, fulfilling and kind approach to fashion — one that doesn’t involve a trade-off between aesthetics and sustainability. We are a husband and wife team and work with a large group of dyers, weavers, embroiderers and tailors in our atelier in the Indian forest.
Our products are designed to benefit the earth, our customers and the people we work with. We believe fashion can be a form of social activism and that STORY mfg. can help promote regenerative agriculture.
Our manifesto has been the cornerstone of our practice, but it’s open to adaptation as more opportunities to create positive interactions arise.
- Taal Noir at Première Classe Tuileries
Taal Noir brings a fresh sensibility to luxury costume jewellery. Launched in 2018, each collection revolves around vibrant colours and graphic settings that tell a unique story. Each piece resonates with thoughtfully researched design, quality craftsmanship and luxurious materials—qualities reminiscent of fine jewellery, but unusual and extra special in the costume sphere.
- Terry de Havilland at Première Classe Tuileries
The Terry de Havilland brand dates back over 50 years and was started by bespoke shoemaker Terry de Havilland in London’s East end. When the editor of Queen magazine, Annie Treherne, featured his iconic 70s block heel shoes in her magazine in the late 60’s they were an instant hit and defined the styles for the next decade. Today Terry de Havilland shoes are worn by some of the worlds most fashionable women including Kate Moss, Cara Delevingne, Lara Stone and Rita Ora.
- Tommy Zhong at Florence Deschamps
TOMMY ZHONG brand is jointly owned and operated by Tommy Zhong and Jenny Nelson. The brand focus is on creating original, modern, ageless and versatile tailored pieces. Superior attention to detail at the Atelier delivers quality that is self evident in the fabric, structure and design. Unique fabrics are developed in house with emphasis on hand finished textiles. The two founders work together to combine Eastern heritage and aesthetic with Western creativity, design and workmanship to build a new kind of international dynamic within a brand.
- Underage Design at SCHRÖROOM
Underage is a British contemporary brand established in London 2017. Romantic wild fantasy is the consistent theme for Underage. Drawing inspirations from current pop culture and childhood nostalgia, Underage exudes light-hearted frivolity, while also embodying an air of assertive femininity. In Underage, a multifarious universe comes together, forming a rebellious and dynamic constellation that melds romanticism with irony, youthfulness with fashion. Underage celebrates the unconventional and fearless belief remains in each individuals.
- Wen Pan at The Bridge
WEN PAN is a London-based womenswear label launched in 2017. The brand expands the content of ‘Poetic Resistance’ that exists in her vision of Chinese aesthetics. By using raw fluidity and layers of textures, WEN PAN evokes characters in a balance of femininity and roughness. The design journey always starts from traces of common people’s lives, and ends with deconstructed pieces which bring an image of quietness in chaos.
- Wicker Wings at Polly King
Everything begins with a story. Ours begins with our family.
We discovered that our grandmother hand wove wicker baskets for a living in China years before moving to England. Inspired by this and the stories she told us gave us the inspiration to create a brand that would echo the story of our past and bring them into the future.
Wicker Wings consists of a sister and brother team who have a shared passion for creating products using the purest hand-craftsmanship with the most natural materials. A strong focus on quality, detail and craftsmanship. Wicker Wings put style over trend through creating lasting handbags.
- Worme at Touba
Worme was founded by sisters Hannah and Melissa Collett who grew up in South West London and spent summers in Cadaqués, Cataluña. The Mediterranean town has a vivid artistic legacy and wild energy, which the sisters drew inspiration from when first experimenting and creating clothes for their holidays there.
Uninspired that the only resort wear available was made from synthetic materials embellished with jewels, tassels and fringes, they designed their own classic pieces that allowed them to transition from day to night, turning to silk every time for its ease and effortless sophistication.
- Xiao Li at D/Ark
Pushing the boundaries of knitwear, Xiao Li is best known for her witty commentary on the current fashion system, using colourful, voluminous shapes, and innovative yarns and textures.
- Xu Zhi at Florence Deschamps
XU ZHI is a London-based label founded in 2014 by Central Saint Martins’ graduate Xuzhi Chen. Mixing traditional Chinese craftsmanship with Western influences, the brand has been recognised for its unique take on contemporary fashion. Chen made the BOF 500 list in 2018 and was previously nominated in both the LVMH, H&M Design and International Woolmark prizes. In 2017, Xuzhi Chen was named by Forbes as the receiver of magazine’s 30 Under 30 list in Asia area. Today, XU ZHI stockist list includes Lane Crawford and JD.com Inc.
- Ysi Ysu at AQ Market
YSI YSU is a London based designer brand specialising in high end womenswear with chic and feminine styles. The meaning of YSI YSU is not only to build up a relationship between ‘I’ and ‘You’- the brand and the customers, but also to discover the possibilities that how customers might be involved in the designs- the functions and the styles.
YSI YSU was established in March, 2018, but our story actually started a long time ago, back to when our designer Yuan Sun was studying MA Fashion Design at Nottingham Trent University in 2007. Yuan developed her interest in combining function with construction of the garments at that time. She graduated with Distinction and her collection Rolling was shown and awarded at International Hempel Fashion Award. In the following years of working in UK luxury fashion industry, Yuan gained invaluable experience. Gradually an idea came to her mind that to establish a brand to express her design concept, and it’s for the women who look for creative but wearable products with high quality.
- Yuhan Wang at The Alphabet Showroom
Yuhan Wang is a womenswear designer based in London. She graduated from Central Saint Martins BA and MA fashion womenswear.