Seminar: Fashion in the Metaverse | Keltie
17 May 2023 | 4pm to 7:30pm
Keltie, specialists in intellectual property law, are delighted to invite you to a seminar on fashion innovations in the Metaverse. Jointly hosted with the UK Fashion and Textile Association, our seminar speakers are:
Roberto Prato di Pamparato – Founder & CEO, ARTofNFT
Following a career as City of London leveraged finance banker spanning two decades, Roberto has founded innovation consultancy ARTofNFT to offer brands and businesses NFT and Metaverse activation advice. The aim is to help harness upcoming digital and immersive technologies such as Internet of Things, Blockchain and Virtual Reality, while elevating customer experience with ambitious creative concepts, advanced technological solutions and impeccable IP protection and making sure these innovative projects are fully integrated with the brand’s existing strategic and marketing framework.
The fashion industry has changed dramatically, with the pandemic accelerating the transition to touch-free shopping. Nonetheless, consumer’s desire to experiment, ahead of their on-line purchase, with different styles, textures, and colours remains unchanged. Further, the emergence of the Metaverse has created the demand for alternative customer experiences for shoppers looking to enhance their virtual persona. Roberto will guide you through the basics of technologies now trying to bridge the gap between online and in-store purchase experiences between physical and virtual fashion trends, while sharing case studies offering some insight into leading brands’ approach to these innovations.
Manuela Macchi, Partner, KELTIE LLP
With 20 years’ experience in Intellectual Property (‘IP’), Manuela routinely advises businesses in the fashion and product design industries in matters of brand and design protection, as well as copyright, domain names and enforcement against IP infringements online and on Social Media. She manages the trade mark portfolios and oversees strategic IP issues for several ‘blue chip’ companies and numerous well-known brands. Since the rise of the blockchain and the birth of NFTs, she has been assisting clients in navigating their expansion of IP protection in these new areas and advising them in relation to IP infringements on NFT trading platforms and in the Metaverse.
Manuela will guide you through the basic principles of placing your brand in the best possible position for protection in relation to blockchain and Metaverse assets and will discuss the current status of caselaw and other remedies for IP infringements for such assets.
After the seminar, there will be an opportunity to ask questions of the speakers and then to network over drinks.
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