The UK Fashion & Textile Association (UKFT) is hosting a programme of webinars to accompany the Sustainability 101 series of publications, developed with UKFT members in mind. This is part of UKFT’s goal to simplify the journey towards sustainability and help companies make the right choices by providing unbiased, industry-specific guidance.

We are pleased to announce that Rachel Arthur, Advocacy Lead – Sustainable Fashion at United Nations Environment Programme (UNEP), will host our upcoming webinar ‘The Sustainable Fashion Communication Playbook Masterclass: Shifting the narrative around Green Claims‘ on 14 February 2024.

The session will cover:

• A masterclass on The Sustainable Fashion Communication Playbook – a guide for consumer-facing communicators in the global fashion industry to align efforts to sustainability targets.
• Highlighting the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, image makers, storytellers, media, influencers and beyond.
• Join us to learn more about how to adopt and integrate the principles of the Playbook in practice. This masterclass will offer a deep dive into its framework, providing participants with practical insights to use in their work.

UKFT members can email info@ukft.org to register for free.