UKFT is delighted to launch its standalone physical group of British exhibitors at PROJECT TOKYO on 9th and 10th September.
Project Tokyo at Hikarie, Shibuya is expected to welcome a maximum of 250 brands of upscale menswear and womenswear. This is a juried exhibition open to quality collections of menswear and womenswear only. The show has an excellent track record for European and heritage fashion and accessories. Goods made in the UK are especially popular in Japan and UKFT is keen to enable UK companies to take full advantage of the UK’s Free Trade Agreement with Japan which came into effect on 1st January 2021.
At present, it is anticipated that British business travellers will not be allowed to enter Japan in September so UKFT has arranged for the CPR Tokyo team to man the UKFT “Brits in Tokyo” group stand. There will be the option for companies with a representative in Japan to book their own stand for their representative to man with a central stand location alongside the Brits in Tokyo stand. All companies will be promoted by UKFT to key buyers and social media in advance of the event and the organisers are offering a free listing for all participating brands on their WOBE virtual tradeshow to enable buyers to connect with brands even if they cannot travel.