UKFT Member Picture Book Fashion is a family run Scottish business and is the name behind popular childrenswear brands A*Dee, mitch&son, MiTCH and Little A.

Based in Glasgow and sold in some of the finest boutiques across the UK, Ireland, and The Netherlands. PBF brands are quickly becoming every parents go-to for fun and colourful looks for newborn – 14 years. 

Picture Book Fashion brands are known for their quality fabrics, unique and bold prints, and perfectly matching accessories, it’s never been easier for parents to create a cohesive look. Girls can pick from beautiful dresses and practical but pretty legging sets, whilst comfortable tracksuits and smart polo sets are on offer for the boys, there’s a perfect mix of looks for every occasion!

Picture Book Fashion are avid charity supporters, ensuring that they support their local community wherever possible. Quarriers is a local charity and PBF contribute regularly by donating clothing to children supported by the charity as well as much needed equipment and resources.  Last year PBF set up a partnership with Glasgow and District Youth Football League who supports over 3000 children every week across Glasgow play football. 

What has been happening?

Last year saw Picture Book Fashion’s hard work recognised when their girls brand A*Dee was awarded the prestigious Kidswear Brand of the Year at the 2021 Drapers Awards.  The judges recognised their efforts throughout the pandemic, stepping up to help their stockists by offering marketing packages and promotional materials to help sell its products, something which PBF prides itself on doing every season.

2022

Picture Book Fashion are onto their next big venture, in 2022 they are stepping across the pond to sell B2C for the first time.  This expansion into North America is the biggest and most exciting yet for the company!  Although there are big things ahead, the dedicated team are still focussed on supporting their loyal stockists here in Europe. Make sure to keep an eye on Picture Book Fashion, you won’t be disappointed! 

If you’re interested in stocking any of the Picture Book Fashion brands you can email hello@picturebookfashion.com 

Visit the Picture Book Fashion website

Interested in UKFT membership? Find out more here.