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UKFT Rise – Get To Know The Naked Laundry

25/08/2020

Meet Nikita Ladwa, founder of The Naked Laundry – the womenswear brand specialising in crop tops aimed at both the Western and Indian market.

The Naked Laundry The Naked Laundry

The drive to launch her own business in 2018 came from owning various saris, yet having limited time and budget to design a blouse that pairs with the attire.

Nikita says: “For those who live outside India, the only way to produce this garment is to hire a specialised tailor who will charge anything above £50. The tailor will measure the garment per body size, which means if your size changes, unfortunately, you are left with a garment that no longer fits and therefore, will need to get it remade.”

The Naked Laundry The Naked Laundry

“The Naked Laundry provides crop tops, which are essentially the same as a sari blouse, and work with both Western and Indian looks. We are inspired by pure, subtle, muted tones and thrive on simplicity, making versatility one of our core values.”

Read Nikita’s feature with UKFT Rise below:

The Naked Laundry