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UKFT Associate Member Spotlight: Keltie LLP


UKFT Associate member Keltie is a specialist in intellectual property law, known for a personal yet progressive approach.


Keltie combines experience with innovative thinking to deliver constructive solutions to intellectual property challenges.

The reputation Keltie has built for over thirty years as a personal, forward-thinking and principled firm speaks for itself. The firm has clients who have been with us for over 30 years and is are proud to work alongside them on an incredibly diverse range of projects. Its aim is to build long-standing relationships through its approach and culture.

Keltie says that preventing “lookalike” goods is a real issue at the moment for brand owners. One potential strategy to consider is an IP asset knowns as Registered design protection. This is one of the quickest ways to obtain protection for fashion items providing they hold a sufficient degree of novelty and haven’t been disclosed. Having the correct procedures in place to identify creative rights and protect them will set a business on a sensible path. This can start with the identification and assignment of copyright upon 2D creation, the noting of creation dates, obtaining and recognising unregistered protection or filing registered forms of protection i.e. trade marks, registered designs and/or patents.


Meet Azhar Sadique, Partner  and Chartered Trade Mark Attorney at Keltie

Azhar Sadique Keltie

I have been at Keltie since completing my Law degree in 2009. Since then, I have always been involved with UKFT members and fashion clients. My very first client case was a UKFT member requiring EU trade mark protection.

I am a Partner in the trade mark team and have been ranked in The World Trade Mark Review who quote: “Azhar is highly articulate and very passionate about his work. He gives up to date and practical advice on the most challenging matters – you can throw any question at him and he’ll handle it with humour and adroitness.”

We have worked with the UKFT and its members since we were founded over 30 years ago. It is a relationship built on honest advice that suits members’ needs. We don’t avoid the key issues staring us in the face and provide detailed advice and strategies for UK fashion and textile companies to thrive in the ever-changing markets they face.

UKFT Member Offer: Keltie offers free IP Clinics for UKFT members consisting of a 45 – 1 hour slot to discuss all IP requirements and put together a blue print of IP strategies to set in place. Contact info@ukft.org for details.

Keltie is a UKFT Associate Member. For details on our associate members, read more here.